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Generate valid JSON-LD structured data for your website in seconds. Choose a schema type, fill in your details, and copy the code directly into your page — no coding knowledge required. Supports LocalBusiness, Article, FAQ, Product and Breadcrumb schemas.
Schema markup (also called structured data) is code you add to your website to help search engines understand your content. It uses a vocabulary from Schema.org and is typically written in JSON-LD format. It can unlock rich results in Google — star ratings, FAQ dropdowns, product prices, and more.
JSON-LD (JavaScript Object Notation for Linked Data) is Google's preferred format for structured data. It's a block of JSON placed inside a tag in your page's . Unlike microdata, it doesn't require you to modify your HTML structure.
Schema markup is not a direct ranking signal. However, it can improve your click-through rate by enabling rich results (star ratings, FAQ accordions, product prices) in the SERP — and higher CTR sends positive signals to Google.
Paste the JSON-LD block inside the section of the relevant page. In WordPress, you can use a plugin like WPCode to inject it without editing theme files, or add it directly to your page template.
Use Google's Rich Results Test at search.google.com/test/rich-results or the Schema.org validator at validator.schema.org. Both tools highlight errors and show which rich result types your markup qualifies for.
Google supports many schema types for rich results including Article, BreadcrumbList, Event, FAQ, HowTo, JobPosting, LocalBusiness, Product, Recipe, and Review. Not all Schema.org types trigger rich results — Google documents the supported types at developers.google.com/search/docs/appearance/structured-data.
Yes. Our Sydney SEO team implements schema markup as part of our technical SEO service. We identify the right schema types for your business, implement them correctly, and verify they show in Google Search Console. Contact us for a free consultation.
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