The importance of visual content in marketing has increased over the years. In fact, a survey mentioned that mobile video consumption increases by 100% each year. Here are some of the best ways you can leverage short films to market your business.
- Limit the length: Stick to 4,7, or 10 minute movies at max.
- Relatable characters: Try to have actors who match the story enact the script.
- Use emotions: This is the perfect way to not only indulge the audience but also to increase the recall of the brand and its message.
The story, therefore, should have a strong, positive, and emotional angle with the actors playing out the role effectively.