Platform Audits That Uncover Growth Opportunities
Maximise Your Ad Performance with a Comprehensive Audit
What Is a Platform Audit?
A platform audit is a full diagnostic of your advertising accounts. We review everything from campaign structure to pixel tracking, ad creatives, budget allocation, and targeting logic. It’s like an X-ray for your ad accounts — designed to uncover hidden issues and unlock performance.
Whether you’re running Google Search campaigns or TikTok video ads, our audits provide a clear performance score and a roadmap for optimisation.
What We Audit
Account Structure & Strategy
Are your campaigns set up to match your funnel?
Are naming conventions clear and scalable?
Is your budget spread efficiently?
Targeting & Audiences
Are you reaching the right people?
Are lookalike and retargeting audiences in place?
Are there gaps in demographic or interest targeting?
Creatives & Ad Copy
Are your ads built for performance or just design?
Are you testing formats (video, carousel, static)?
Do the creatives match the user journey stage?
Pixel & Tracking Health
Is your Meta Pixel or Google Tag Manager firing correctly?
Are you tracking conversions properly?
Is attribution accurate?
Budget & Bidding Strategy
Are you overspending on low-converting campaigns?
Are bid strategies aligned with business goals?
Are you using smart bidding effectively?
Performance Metrics Review
ROAS, CTR, CPC, Conversion Rate, and more
Ad-level vs. campaign-level performance
Comparison against industry benchmarks
Platforms We Audit
We audit all major advertising platforms, including:
- Meta Ads (Facebook & Instagram)
- Google Ads (Search, Display, Shopping, YouTube)
- TikTok Ads
- LinkedIn Ads
- Pinterest & Snapchat (upon request)
Our Platform Audit Process
Access & Discovery
We request secure access and ask a few key questions about your goals.
Full Audit
Our team spends 3–5 business days manually reviewing your ad account.
Delivery & Report
You receive a detailed report with issues, insights, and a step-by-step action plan.
Optional Fixes
Need help fixing things? We can jump in and execute the improvements.
Why Choose Feur for Your Audit?
Because we’re not guessing — we’re marketers, media buyers, and strategists who manage performance campaigns every day.
- 100% manual audits — no automated reports
- Actionable insights backed by data
- Custom recommendations aligned to your business goals
- Option to let Feur implement the improvements for you
Book Your Free Platform Audit Discovery Call
Not sure if your campaigns are underperforming?
Let’s take a look — no strings attached.
We’ll tell you what’s working, what’s not, and what’s possible.