Site speed, mobile responsiveness, and crawlability Code errors, redirects, broken links Core Web Vitals & load time testing
Title tags, meta descriptions, headers, and keyword usage Internal linking, content structure, and readability
Navigation clarity, call-to-action placement Form usability, user paths, and checkout experience (if e-commerce)
Content gaps, outdated pages, and duplicate content Blog effectiveness and topical authority
How you stack up against key competitors in content, backlinks, and SEO performance