We begin by understanding your goals (brand awareness, engagement, conversions), tone, and preferred platforms. We also audit any existing content strategy. Are you leveraging all available ad formats? Is your bidding strategy aligned with your business goal (leads, purchases, calls)? Are platform-specific best practices being followed?
We define your content pillars — education, promotion, community, etc. — and align them with audience intent at different funnel stages.
We create a detailed monthly or weekly calendar including: Post date & time Platform-specific format (reel, carousel, story, etc.) Visual direction Captions & hashtags Paid vs organic designation
You get to review and approve the calendar before publishing. We also coordinate with your content team or handle production end-to-end.
Based on analytics and performance reports, we refine your content themes, formats, and posting frequency to boost results.