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Ad Targeting Services That Find — and Convert — Your Ideal Customers

Smart Targeting. Better Results. Lower Cost.

Great ads are wasted on the wrong audience. At Feur, we don’t just make ads — we make sure they reach the people most likely to buy, click, call, or convert. Through advanced ad targeting across platforms like Google, Meta, TikTok, LinkedIn, and more, we help brands reduce wasted spend and increase ROI by reaching the right audience at the right moment.

What Is Ad Targeting?

Ad targeting is the process of narrowing down your audience to show your ads only to people who are most relevant to your product or service.
Rather than casting a wide net, we build precise targeting structures based on:
Demographics
Interests & behaviors
Purchase intent
Funnel stage
Lookalike audiences
Remarketing data
Platform-specific signals
It’s how we make your media budget work harder — and convert better.

Our Ad Targeting Capabilities

Cold Audience Targeting

We use platform data (like Meta Interests or TikTok signals) to identify users who match your ideal customer profile — even if they’ve never heard of your brand. Interest targeting Behavioural segmentation Device & location filters Income & industry segmentation (LinkedIn/Meta) Lookalike audiences based on CRM data

Warm & Retargeting Audiences

Not all leads convert the first time — and that’s where warm targeting shines. We create smart retargeting setups to bring back users who: Visited your site but didn’t buy Watched your video but didn’t click Added to cart but didn’t check out Engaged with your content but didn’t convert

Custom & CRM-Based Audiences

Using your existing data — whether from your CRM, email list, or past buyers — we build powerful targeting layers to: Re-engage lapsed customers Upsell current buyers Cross-sell related services Match existing clients to platform audiences

Funnel-Based Targeting Strategy

Every ad shouldn’t go to everyone. We map ad targeting based on funnel stages: Awareness: cold audience reach Consideration: warm audiences + content Conversion: retargeting + urgency offers Loyalty: upsell & retention campaigns

Platforms We Target On

Our ad targeting strategies are fully customised for: br Meta Ads (Facebook & Instagram)
Google Ads (Search, Display, Shopping)
TikTok Ads
YouTube Ads
LinkedIn Ads
Pinterest & Snapchat (on request)
Each platform has its own targeting logic — and we use it to your advantage.

Why Ad Targeting Matters

Without proper targeting, even great creatives won’t perform.
Precise ad targeting helps you:
Improve click-through rates (CTR)
Lower cost-per-click (CPC)
Increase conversions
Reduce wasted spend
Shorten the sales cycle
Improve customer quality

Our Ad Targeting Process

Discovery

We learn about your customers, competitors, and sales funnel.

Audience Mapping

We build a full targeting matrix — from cold to hot — across platforms.

Setup & Integration

We set up pixel events, audience segments, and CRM integrations.

Testing & Optimisation

We test audiences, measure engagement, and adjust targeting to improve performance.

Reporting

You receive clear, data-driven insights into what audiences are converting best — and where to double down.

Book Your Free Platform Audit Discovery Call

Let’s Build Targeting That Converts
Book Your Free Consultation Today
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