1. What is marketing?

Marketing within a business is the process of establishing a relationship between consumers and the product or service that the business has to offer to the market.

 

To learn more about marketing, read our “Importance of Having a Marketing Plan” blog

2. Why do i need a marketing plan?

To get noticed and known in your competitive market, a good marketing plan is your best bet. Your marketing plan has to be one that will take you a notch above the others. A marketing plan can and will act as a road map of how your product or service needs to be sold.

 

To learn more about marketing, read our “Importance of Having a Marketing Plan” blog

3. What does a marketing plan include?

A Marketing plan should include but not be limited to the following:

  • Market analysis
  • Audience profile
  • Sales forecast
  • Budget (including how it will be allocated)

 

To learn more about marketing, read our “Importance of Having a Marketing Plan” blog

4. What is a brand identity?

A brand identity is a message the public receives about a company, from the company. It is how the company feels it should be perceived by the public.

 

To learn more about why a brand identity is important, read our article on The Importance of Having a Brand Identity

5. Why is a brand identity important?

  • A brand identity is the face of your business
  • A good brand identity makes your business is memorable to consumers
  • A good brand identity builds credibility and trust
  • A strong brand identity can filter out bad leads

To learn more about why a brand identity is important, read our article on The Importance of Having a Brand Identity

6. What does a brand identity include?

Brand identity can consists of a variety of materials, including but not limited to:• Business cards

  • Stationary
  • Print material (flyers, brochures, handouts, and so on)
  • Apparel
  • Website
  • Signage
  • Product packaging

To learn more about why a brand identity is important, read our article on The Importance of Having a Brand Identity

7. How does brand identity affect the launching of a new product or service?

Having a strong brand identity on launch will increase the amount of loyal consumer following. This is a great advantage when you are launching a new product or service. Thanks to your strong brand identity, your reputation precedes you.

 

To learn more about why a brand identity is important, read our article on The Importance of Having a Brand Identity

8. What happens if you don't have a marketing plan?

If you do not have a marketing plan in place, although your business appears to be running smoothly in the beginning, it will gradually begin to face some of the issues like:

  • Losing out to competition
  • Failing to retain customers
  • Gaining fewer customers
  • Losing market share to new competitors
  • Missing out on opportunities for more targeted publicity
  • Giving more opportunities to competitors to fill in the loopholes that your service has, drawing away your existing customers.

9. What is digital marketing?

Digital marketing is the marketing of products and/or services with the help of digital technologies, mainly via the internet.

 

To learn more about digital marketing, read our “The Importance of Implementing Videos in Your Marketing Campaign” blog.

10. What is web design?

Websites are like empty shells until you fill them with write-ups, graphics, colours and codes. Website design is the field which pertains to the creation of an aesthetically beautiful website layout and the development of website content.

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