Do you find yourself fighting against the algorithm rather than flowing with it and reaping the benefits?
In this article, we will simplify the metric Click-Through Rate and show you six proven ways to improve organic Click-Through Rate (CTR) and rank higher on google and other search engine result pages (SERPs)!
What is Click-Through Rate (ctr)?
Click-Through Rate (CTR) is the percentage of people visiting a web page from an advertisement or organic search result.
To calculate the CTR, use the following formula:
CTR = (number of clicks / number of impressions) х 100
For example, if we have a web page with 300 searchers’ impressions but only 30 people decided to click the link. Let’s calculate the CTR according to the above Click-Through Rate formula:
CTR = (30 / 300) x 100 = 10%
You can find the average Click-Through Rate and more helpful analytics through Google Search Console, a free tool offered by Google to help website owners see how their website is doing in search results.
If you haven’t done so, follow our guide to learn how to add your website to Google Search Console in 3 easy steps. [add article link].
What is A Good Organic Click-Through Rate?
There are two approaches to define what is the average CTR.
- Base the good CTR on your own CTR. If the highest Click-Through Rate is 7%, then you should aim to increase it to 8%, then 9% and so forth.
- Determine the average CTR in your industry and compare it to your website’s performance.
It is an ongoing optimisation process, and an essential part of it is frequently publishing relevant content to enrich your website’s SEO and internal linking. It is also crucial to understand the importance of content relevance and SEO.
Much published research indicates that ranking higher on google and other SERPs directly correlates to Click-Through Rate. And click-worthy websites can be achieved by spot-on SEO. Recent research conducted by Ignite Visibility shows that Click-Through Rate is directly related to position on Google. Check the graph below.
Why Is It Vital to Care About Organic Click-Through Rate?
Increasing your organic CTR has many SEO and business benefits. Here are the top 3:
- More organic traffic: An increase in organic CTR means more people are clicking on your search listing, resulting in more organic traffic to your site. This means a better ROI for your SEO campaigns.
- Better SEO rankings: High CTRs signal to search engines that your content is valuable to users. As a result, they rank your content better.
- Increased revenue: An increase in organic CTR can ultimately lead to increased revenue for your business. This is because of the increase in traffic and leads.
While many businesses focus on boosting their SEO rankings, this alone is only part of the equation for having an impactful online presence. After all, ranking high is useless if people don’t click on your search listings.
Are you having trouble increasing your Click-Through Rate? Are you creating ads that don’t get clicked? Are you creating content that doesn’t get found?
You deserve the best! Find out how to increase your Click-Through Rate by getting a free proposal today! Contact us.
6 Organic Tactics to Enhance Your Click-Through Rate!
- Use long-tail Keywords
- Enrich content & relevant Keywords
- Rich snippets
- Add photos to the text
- Create more listicles
- Analyze current CTR & take action
Extra Bonus Check List to organically increase your Click-Through Rate!
- Do a Speed Test
- Is your website Mobile-friendly?
- Make sure to build a robust internal linking
- Do you use power words in your titles?
In conclusion, regularly optimising your website’s SEO and metadata and publishing rich content will improve your organic and paid advertising efforts.
The sweet spot is to write for your audience and edit for the algorithm by choosing your keywords, creating rich snippets and adding relevant photos for better search results. Get in the habit of extracting valuable insights from Google free tools like Google Search Console and Google Universal Analytics (GA4).
