Are you a new business owner? Marketing beginner? Or even a professional marketer? Stop here; you have reached the right place because today, we will answer the question that baffled you and many others.
The ultimate need to differentiate between branding and marketing stems from your desire to gather long and short-term sales. Here we will separate and dissect branding and marketing to help you create a robust, sustainable, and scalable business.
Even though marketing and branding are two different concepts that are an integral part of any business, they are frequently used interchangeably.
1. The definitions of marketing and branding
It’s important to understand that branding is the big umbrella that encompasses all your business, from communication to how you decorate your store or office. Branding is the impression your audience recalls long after seeing your marketing.
We use branding to raise awareness and elicit an emotional attachment to your product or service. However, marketing is one aspect of utilising your branding to promote a new product/service, increase sales, and achieve short-term goals.
2. Branding is Identity; Marketing is Promotional.
Branding is everything about your brand and the emotional connection you create with your target audience through everything you do.
A versatile branding is consistent, clear, concise communication of your brand’s stand. When we think of versatile, memorable branding, we immediately think of brands like Apple, Starbucks and Pepsi, to name a few.
If you examine why those brands stand out, you will mostly feel the distinction of each brand’s message, not just the logo or their latest marketing activity. You will think of Apple’s neat and minimalistic design. You’ll think of chicness and sophistication.
Resonate and build a strong fanbase by utilising your branding elements in every brand communication.
Example: Pepsi and Coca-Cola have almost the same taste, although we always find some people who are more connected to Coca-Cola than Pepsi and vice versa. This emotional attachment and loyalty are precisely the power of branding.
Check out the importance of creating a veristile branding.
What is Marketing?
Marketing is the encompassing activities a company undertakes to attract potential customers through promoting the buying or selling of a product or service, including advertising, selling, and delivering products to consumers or other businesses.
So, if marketing is how you build awareness, your branding will keep your customers returning for more.
Also, some companies outsource a professional agency to handle this type of work so ask for our marketing services or click on the link to know more about us, Feur Media House
3. Which Comes First; Branding or Marketing?
Let’s settle this argument. You definitely can’t market a brand you haven’t fully invented yet, which means branding always comes first.
Know what your brand personality should be like, what characteristics you wish to convey, and what it stands for. Why should others care about your brand and not competitors?
By creating the logo, your persona, and other branding structures, you can then start your marketing process with tactics and strategies that highlight your branding.
Experienced marketers follow the right strategy for both branding and marketing to convey their message and invite and retain loyal customers.
4. Branding is the Essence. Marketing is the Message
Branding is perception. It taps into your customer’s thoughts and feelings instead of simply telling them to buy your product.
The goal of a brand strategy is to resonate with the consumer so that they choose your products, services or businesses over the competitors.
Branding is the impression your audience recalls long after seeing your marketing.
A well-applied brand strategy affects all aspects of a business, as it’s all the stuff that feels intangible and directly connected to consumer needs, emotions, and competitive environments.
Find out the 6 factors of a successful advertisement plan.
Elements of a Brand Strategy
1.Purpose
2.Consistency
3.Emotion
4.Flexibility
5.Employee Involvement
6.Loyalty
7.Competitive Awareness
“If people believe they share values with a company, they will stay loyal to the brand” Howard Schultz .
What is the proper marketing strategy?
On the other hand, marketing is a more direct and explicit effort to influence people to buy a product through videos, ads and sponsored content.
There is no specific strategy we can apply for all products and services, but there are diverse strategies each can be used depending on campaign goals, targeted audience and budget.
There are two types of marketing strategies: traditional and digital marketing.
- Traditional Marketing: event marketing, outdoors, video production and print marketing.
- Digital Marketing: search engine marketing, social media marketing and E-mail marketing.
- Branding is a long-term commitment. Marketing is based on short-term goals.
The goal of any marketing activity is a part of its strategy; first of all, we can say that the absolute goal and benefit of marketing is to drive sales, and we can achieve this goal through several sub-goals refinable, appreciable and emotional.
Those goals should be all measurable, relevant and time-bound.
On the other hand, the branding goals are entirely different in that they are connected to the brand itself, raising audience awareness towards the brand, establishing a solid brand identity and acquiring customer loyalty, all the previous obtain sales in the long term.
Now you can distinguish between both marketing and branding. Also, you can get more professional assistance to grow your business by contacting us, Feur Media House, with +35 years of experience in digital marketing and media services.
