Ad Targeting Services That Find — and Convert — Your Ideal Customers
Smart Targeting. Better Results. Lower Cost.
Great ads are wasted on the wrong audience.
At Feur, we don’t just make ads — we make sure they reach the people most likely to buy, click, call, or convert.
Through advanced ad targeting across platforms like Google, Meta, TikTok, LinkedIn, and more, we help brands reduce wasted spend and increase ROI by reaching the right audience at the right moment.
What Is Ad Targeting?
Ad targeting is the process of narrowing down your audience to show your ads only to people who are most relevant to your product or service.
Rather than casting a wide net, we build precise targeting structures based on:
- Demographics
- Interests & behaviors
- Purchase intent
- Funnel stage
- Lookalike audiences
- Remarketing data
- Platform-specific signals
It’s how we make your media budget work harder — and convert better.
Our Ad Targeting Capabilities
Cold Audience Targeting
We use platform data (like Meta Interests or TikTok signals) to identify users who match your ideal customer profile — even if they’ve never heard of your brand.
- Interest targeting
- Behavioural segmentation
- Device & location filters
- Income & industry segmentation (LinkedIn/Meta)
- Lookalike audiences based on CRM data
Warm & Retargeting Audiences
Not all leads convert the first time — and that’s where warm targeting shines. We create smart retargeting setups to bring back users who:
- Visited your site but didn’t buy
- Watched your video but didn’t click
- Added to cart but didn’t check out
- Engaged with your content but didn’t convert
Custom & CRM-Based Audiences
Using your existing data — whether from your CRM, email list, or past buyers — we build powerful targeting layers to:
- Re-engage lapsed customers
- Upsell current buyers
- Cross-sell related services
- Match existing clients to platform audiences
Funnel-Based Targeting Strategy
Every ad shouldn’t go to everyone. We map ad targeting based on funnel stages:
- Awareness: cold audience reach
- Consideration: warm audiences + content
- Conversion: retargeting + urgency offers
- Loyalty: upsell & retention campaigns
Platforms We Target On
Our ad targeting strategies are fully customised for:
- Meta Ads (Facebook & Instagram)
- Google Ads (Search, Display, Shopping)
- TikTok Ads
- YouTube Ads
- LinkedIn Ads
- Pinterest & Snapchat (on request)
Each platform has its own targeting logic — and we use it to your advantage.
Why Ad Targeting Matters
Without proper targeting, even great creatives won’t perform.
Precise ad targeting helps you:
- Improve click-through rates (CTR)
- Lower cost-per-click (CPC)
- Increase conversions
- Reduce wasted spend
- Shorten the sales cycle
- Improve customer quality
Our Ad Targeting Process
Discovery
We learn about your customers, competitors, and sales funnel.
Audience Mapping
We build a full targeting matrix — from cold to hot — across platforms.
Setup & Integration
We set up pixel events, audience segments, and CRM integrations.
Testing & Optimisation
We test audiences, measure engagement, and adjust targeting to improve performance.
Reporting
You receive clear, data-driven insights into what audiences are converting best — and where to double down.
Book Your Free Platform Audit Discovery Call
Let’s Build Targeting That Converts