Free Digital Marketing Tool
Build campaign tracking URLs instantly. Add UTM parameters to any link and see exactly where your traffic comes from in Google Analytics — no manual typing, no formatting errors. Free, no sign-up required.
How to use
Paste the full URL of the page you're driving traffic to — including https://.
Source = where the traffic comes from (e.g. google). Medium = the channel (e.g. cpc, email). Campaign = the name of your campaign.
Click Copy URL and paste it into your ad, email, or social post. Your UTM data will appear in Google Analytics automatically.
A UTM builder is a free tool that adds UTM tracking parameters to any URL so you can see exactly where your website traffic comes from inside Google Analytics. Instead of manually typing parameters, a UTM builder formats them correctly every time.
UTM parameters are short tags added to a URL: utm_source identifies where the traffic comes from (e.g. google, newsletter), utm_medium identifies the marketing channel (e.g. cpc, email), utm_campaign names the specific campaign. Term and content are optional for paid keyword and ad variant tracking.
UTM parameters do not affect your SEO rankings. Google treats URLs with UTM parameters as the same page as the clean URL. However, it's best practice to set your canonical URL to the version without UTM params to avoid any duplicate content signals.
Yes — Google Analytics treats utm_source=Google and utm_source=google as two separate sources. Always use lowercase values and underscores instead of spaces to keep your reports consistent.
Absolutely. UTM links work anywhere — social media posts, email campaigns, Google Ads, QR codes, and more. The URL is just longer; the page destination is identical.
In GA4, go to Reports → Acquisition → Traffic acquisition. The session source / medium dimension shows your UTM values. You can also create custom explorations filtered by utm_campaign.
Yes. As a digital marketing agency based in Sydney, we set up full GA4 tracking, UTM frameworks, and attribution reporting for our clients. Contact us if you'd like a proper tracking setup.
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